If you’re pursuing your next opportunity at the Director, VP, C-Suite, or Board level, here’s the truth:

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Your career marketing and search strategy shouldn’t look like anyone else’s.

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Far too many professionals—especially high-achieving ones—get trapped in outdated or one-size-fits-all career marketing strategies that ignore a fundamental reality:

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• A $150K search is NOT the same as an executive search or C-suite pivot.

• A board search requires entirely different positioning than an executive role.

• An aspiring Director/VP needs a brand that signals readiness, while a C-level leader must project gravitas and enterprise impact.

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Each path has its own audience.

Each audience has different buying triggers.
Each buyer reads your résumé, LinkedIn, and messaging through a different lens.

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That’s why my approach is highly customized and strategy-first—because when your message lands in the wrong language, to the wrong audience, in the wrong format… it doesn't matter how qualified you are.